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Analytics – Data used to track and review the performance of an ad.
Automation – Performing repetitive tasks through the use of computer programs.
Backlink – A link that directs visitors from one website to another.
Business-to-Business (B2B) – The selling of a product or service between two businesses.
Business-to-Consumer (B2C) – The direct selling of a product or service by a business to consumers.
Blog – Derived from the term “web log”, it is a website or web page frequently updated with personal or informational content that is usually posted in chronological order. Buyer Persona – The representation of your ideal customer based on demographics, behaviors, and goals, among others.
Call to Action (CTA) – A marketing tool that guides visitors to a particular action to convert them into leads.
Click-Through Rate (CTR) – A metric that shows the number of times that visitors clicked on an ad.
Conversion Rate (CVR) – The percentage of website visitors who have taken action and completed the desired goal.
Cost Per Acquisition – A metric used to find out how much it costs to acquire a new customer or lead.
Cost Per Click – The amount of money spent for every click on a Pay-Per-Click campaign.
Cost Per Thousand Impressions (CPM) – The amount of money spent for every 1,000 impressions.
Digital Marketing – An umbrella term for online marketing practices that include, but not limited to, web development and SEO, social media management, sales funnel development, graphic design, and Messenger marketing.
Domain Authority – The search engine ranking score according to marketing analytics based on factors such as age, size, and popularity.
E-commerce – Refers to businesses that operate online.
Email Marketing – The use of email as a means to acquire clients, sales, and other types of conversion.
Impressions – A key metric for measuring the number of times that your content is displayed.
Keywords – Words that users use to search for specific topics online.
Landing Page – A website page that aims to urge visitors to sign up or claim an offer to purchase a product or service.
Lead Generation – The process of collecting new leads by offering valuable content in exchange for the visitors’ contact information.
Lead Nurturing – The process of providing initial leads with valuable content and more information about your products or services until they are ready to avail them.
Media Influencers – An individual with a large social media following and/or considered to be an expert in a particular field.
META Description – A meta tag that contains the description of a web page that appears in search engine results.
Open Rate – The percentage of emails that were opened from the total number of emails that were sent.
Organic Traffic – The traffic that a website receives from organic or unpaid search results.
Search Engine Optimization (SEO) – The process of improving the ranking of a web page in search results.
Search Engine Marketing (SEM) – An example of digital marketing, particularly paid marketing, that shows relevant ads and results on the user’s search engine results.
Search Engine Results Page (SERP) – The page containing search engine listings as a result of the user’s keyword search.
Subscriber – A term commonly used in email marketing pertaining to an individual who opted-in to receive emails from your service.