Social media plays an integral role in our lives. It is an ever-growing conduit for brand presence and promotion as well as a way to reach new customers. Now more than ever, people spend a huge part of their day logged on to social media in order to stay connected. As businesses, social media profiles are indispensable to maintaining a strong online presence. Thus, it is imperative that we stay connected with our followers and potential clients by providing relevant and quality content through your regular social media post.
According to Lisa Buyer, CEO and Social PR Consultant of The Buyer Group, the new mindset when creating social media content places emphasis on the relationships that businesses build with customers as opposed to the products and services that we try to sell them.
Furthermore, brands shouldn’t only focus on providing the service that they think the clients need, but also consider the latter’s interests and challenges in order to deliver the message that truly resonates with them.
Unfortunately, it could be a struggle to create original social media content to post regularly on your profiles. That is one of the reasons why the 80/20 rule recommends that 80% of your content should be curated content from other sources and 20% should be original content.
To help you manage your original content strategy, GRIT Online developed a list of social media posts ideas that will offer bite-sized content for your audience. Businesses from various industries can use these content prompts to fill their social media content calendar across different platforms.
Here are some ideas to inspire your posts:
Post “snackable” social media quotes by turning inspiring words from industry leaders into eye-catching images on your profile. Collect quotes relevant to your niche to help build an instant connection and trust with your target audience.
Not only would this help boost your brand’s engagement with followers, but it is also one of the quickest ways to show them that you are up to date with trends and thought leaders in your industry. When using inspirational quotes, remember to always give proper credit to your sources and to check their validity.
Boost your engagement rate with infographics, which are images or charts with minimal text. Infographics are 3 times more apt to be ‘liked’ and shared on social than other types of content. When you have to present complex information about your products or services, you can turn them into something easy to digest through infographics. This type of post offers an effective way to show insightful facts, practical tips, and the latest statistics in a simplified and visually appealing content. A picture is worth 1000 words.
Build customer anticipation and give them something to look forward to by following themed days. Choosing the theme for each daily post makes it easier for you to generate bite-sized content and maintain brand consistency.
You can take inspiration for social media post ideas for days of the week on from popular platforms like Instagram, which already has existing themed days, including #MotivationMonday or #ThrowbackThursday, among others. You can also create your own daily themes and ask your followers to join in posting.
Reach out to a wider audience by creating holiday-themed posts. Aside from international and national holidays, you can also look into unusual and funny special days that are relevant to your niche or industry. Don’t forget to include the popular hashtags connected with the holidays. This can help potential followers who might be interested in your product or service to find your business.
Behind the Scenes
Connect with your audience on a personal level by sharing behind-the-scenes content on your social media profiles. Show a glimpse of your workspace, introduce your team members, or offer a sneak-peek of a new product or service to excite your followers.
Be creative and go the extra mile by posting not just images, but also short videos or GIFs. This is your opportunity to showcase how much hard work and fun you put into your work. Make sure to focus on highlighting your processes, your company’s culture and the people behind the great experience they receive as a customer.
Did you know that user-generated content gets 28% higher engagement compared to the regular posts from businesses? Make your content more customer-centric by posting images from your customers and encouraging them to tag you in photos that feature your products or services. Not only does user-generated content provide you with a constant source of content, but it also helps boost engagement, provides social proof, and establishes trust with your audience.
Our purchasing decisions are influenced by social proofs provided not only by family or friends but also by people we don’t know. Studies on social proof theory found that 92% of people will trust a recommendation from their family and friends, while 70% of people will trust a recommendation from a stranger.
Use this to your advantage by highlighting positive reviews from your customers and turning them into engaging posts. Paraphrase or shorten the actual testimonials and remember to include elements such as the name and photo of the customer, as well as a link to their website or online profiles. Include everything that can help make the post more credible and relevant to your followers and potential clients.
If you don’t have any testimonials yet, you can set up a Google My Business profile or enable reviews on your Facebook page and encourage your past and current customers to leave their feedback.
Re-Post and Refresh Existing Content
Another approach a business can take is to look at previously captured content and re-utilize or refresh it. For example, if you have video footage from a previous event, you can post a nostalgic post remembering some of the highlights of that event and use that as a bridge to announce or build momentum for new events. You can also use that to celebrate a milestone your company crossed and reflect on how you have developed since then. This type of posts help to tell your story and build a relationship with new customers, that might not know your full journey.
How is your business managing the creation of original content? Share your thoughts and suggestions on ways to engage your audience with original content on the comments below.