Now here’s the good news: for every business there’s an ideal strategy waiting to be tapped into. And here’s the crunch: regardless of your line of work (B2B or B2C), your business, like all businesses, will benefit from inbound marketing.
In this article, I examined the questions you should ask when looking for a business partner. In this concluding section, I’ll reveal the human frailties that can turn a fun entrepreneurial venture into a business nightmare – then I’ll tell how to create a partnership that’s destined to triumph.
They do well to ask – a business alliance isn’t destined for success simply because it works on paper.
My professional journey began in earnest 16 years ago when I moved to Singapore.